IoT and OTT integration is an important driver in the broadcast market


Television Broadcasting Market – Opportunities and Strategies – Global Forecast to 2023

The Business Research Company Television Broadcasting Market Opportunities and Strategies Global Forecast to 2023

LONDON, GREATER LONDON, UK, November 17, 2021 / – Rising popularity of various technologies is expected to drive the broadcast market over the forecast period. Television broadcasting is the distribution or delivery of audio and video content to a discreet audience through television stations, generally referred to as channels, using radio waves. Technologies such as the Internet of Things (IoT) and advanced services make it easier to deliver content according to viewers’ needs, as the IoT helps broadcasters collect information on the number of hours of content. viewed, the device used to view the content and the time at which it is viewed. The IoT is expected to drive the growth of TV broadcasting in the years to come. For example, according to the Gartner Symposium, there will be 25 billion devices connected to the Internet by 2021. As a result, the increased adoption of technologies, including the Internet of Things (IoT) and services over-the-top will increase the demand for television broadcasting. , and hence, it is expected to stimulate the market during the period.

The size of the global TV broadcast market is expected to recover from the COVID-19 crisis and grow at a CAGR of 5.5% from 2021 and reach $ 7.93 trillion in 2023.

Internet television is increasingly accepted and preferred by customers in developed and developing markets. The traditional pay TV industry faces stiff competition from online video streaming service providers. Low-cost video streaming service providers are threatening the pay-TV business model and forcing traditional pay-TV service providers to offer Internet TV services to their subscribers. For example, in June 2018, AT&T, after acquiring Time Warner, announced the launch of a live TV streaming platform, WatchTV, which was a cheaper alternative to AT & T’s DirecTV Now.

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The main players covered in the global TV broadcasting industry are Comcast Corporation, Walt Disney, Time Warner, ViacomCBS, NBC Universal.

Asia-Pacific was the largest region in the TV broadcast market, accounting for 29.1% of the total in 2020. It was followed by North America, Western Europe, and then the rest. Going forward, the fastest growing regions in the broadcasting market will be Africa and the Middle East, where growth will be 11.1% and 10.2% respectively in 2020-2025. These will be followed by South America and Eastern Europe, where the markets are expected to register CAGRs of 8.9% and 5.8% respectively during 2020-2025.

The Global TBRC TV Broadcasting Market report is segmented by Type into TV Station, TV Network, by Type of Public Broadcaster, Commercial, by Subscription Revenue Source, Advertising Based.

Television Broadcasting Market – By Type (TV Channels, TV Networks), Broadcaster Type (Public, Commercial), Revenue Source (Per Subscription, Advertising) and Region, Opportunities & Strategies – Global Forecast Up To ‘in 2023 is one in a series of new reports from The Business Research Company that provide an overview of the TV broadcasting market, a forecast of the TV broadcasting market size and growth for the entire market. , TV broadcasting market segments and geographies, TV broadcasting market trends, TV broadcasting market drivers, restraints, revenues, profiles and market share of major competitors.

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Here is a list of similar reports from the trade research company:

Global TV Station Market Report 2021 – By Broadcaster Type (Public, Commercial), By Platform (Digital Terrestrial Broadcasting, Satellite Broadcasting, Cable Broadcasting Services, Internet Protocol Television (IPTV), Satellite TV satellite (OTT)), COVID -19 Impact and recovery

Global Television Market Report 2020 – By Product Type (Smart, Traditional), By End User (Residential, Commercial), By Technology (LCD, LED, OLED, QLED), By Screen Size (Under 32 inches, 32 to 45 inches, 46 to 55 inches, 56 to 65 inches, above 65 inches), COVID-19 impact and recovery

Global Television Network Market Report 2021 – By Service (Direct-to-Home Broadcasting (DBS) Services, Main Antenna System-Satellite (SMATV) Services, Multipoint Distribution System (MDS) Services, Television Circuits closed-circuit, subscription channel services, cable and other paid services), Impact of COVID-19 and recovery

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