Global TV Market was valued at USD 125.63 Billion in 2021 and is projected to grow at a steady CAGR of 6.65% in value to reach a value of USD 182.79 Billion by 2027.


Rapid urbanization has improved the standard of living and the high per capita income allows them to invest in electronic products. Consumers prefer to buy high quality large screen TVs as they have become a status symbol at present.

New York, May 04, 2022 (GLOBE NEWSWIRE) — announces the release of the report “Global Television Market, By Screen Size, By Display Type (, By Distribution Channel (Multi Branded Stores, Supermarkets / Hypermarkets, Online, Others, by Region, by Company, Competition, Forecast and Opportunities, 2027″ –
Furthermore, the introduction of slim and higher quality television sets by market players and the emergence of online sales channels are expected to create lucrative growth opportunities for the global television market over the next five years.
There is a high demand for video on demand services among consumers due to the increase in the number of OTT services providing platforms offering quality content. Consumers choose to watch quality programming on large televisions, which drives television sales.

Also, there is an increase in the number of nuclear families, increasing the number of households. The number of households corresponds to the number of televisions sold, which positively influences market demand.

High-end investments by market players in research and development activities to upgrade existing infrastructure and come up with innovative solutions to increase the quality of television screens are expected to fuel the demand for the global television market throughout of the forecast period.
The global television market is segmented on the basis of screen size, display type, distribution channel, region and company. Based on screen size, the market is divided into under 39”, 40”-49”, 50”-57”, and above.

The sub-39” segment dominated the market in 2021 with 44.88% of the overall market share. The segment is expected to maintain its dominance over the next five years as the majority of market players are offering affordable TVs belonging to this segment.
Samsung Electronics Co. Ltd., LG Electronics, Sony Corporation, TCL Electronic Holding Ltd., Hisense International Co. Ltd., Sharp Corporation, Skyworth Group Co. Ltd., Panasonic Corporation, Xiaomi Group, Toshiba Corporation are the major players operating in the global television market.

Years considered for this report:

Historical years: 2017-2020
Base year: 2021
Estimated year: 2022
Forecast period: 2023-2027

Goal of the study:

• To analyze the historical growth and size of the global TV market from 2017 to 2021.
• Estimate and forecast the global TV market size from 2022 to 2027 and the growth rate till 2027.
• To categorize and forecast, the global TV market is divided into screen size, display type, distribution channel, regional distribution, and competitive landscape.
• Identify drivers and challenges of the global television market.
• Examine competitive developments such as expansions, new product launches, mergers and acquisitions, etc., in the global television market.
• Perform price analysis for the global TV market.
• To identify and analyze the profile of key players operating in the global television market.
The analyst conducted extensive primary and secondary research for this study. Initially, the analyst procured a list of major TV manufacturers across the globe.

Subsequently, the analyst conducted primary research surveys with the identified companies. During the interviews, the respondents were also asked about their competitors.

Using this technique, the analyst could include TV manufacturers that could not be identified due to secondary research limitations. The analyst has examined the TV manufacturers, distribution channels and presence of all major players operating in the global TV market across the globe.
The analyst has calculated the size of the global TV market using a bottom-up approach, where data from different regions has been recorded and forecasted for the coming years. The analyst obtained these values ​​from industry experts and company representatives and validated them externally by analyzing historical data of these types of products and applications to derive an appropriate overall market size.

Various secondary sources such as company websites, news articles, press releases, company annual reports, investor presentations and financial reports were also studied by the analyst.

Key target audience:

• Television manufacturers/suppliers/distributors
• Government bodies such as regulators and policy makers
• Organizations, forums and alliances related to television
• Market research and consulting firms
The study is helpful in providing answers to several critical questions that are important to industry stakeholders such as TV manufacturers, suppliers, distributors, and other stakeholders. The report would enable stakeholders to develop investment strategies and capitalize on opportunities in emerging markets.

Report Scope:

In this report, the global TV market has been segmented into the following categories, in addition to industry trends which have also been detailed below:
• Television market, by type of screen:
Below 39”
And above
• Television market, by display type:
• Television market, by region:
o Asia-Pacific
South Korea
o North America
United States
o Europe
o Middle East and Africa
South Africa
Saudi Arabia
United Arab Emirates
o South America

Competitive landscape

Company Profiles: Detailed analysis of the major companies present in the global television market.

Customizations available:

With the market data provided, we offer customizations based on a company’s specific needs. The following customization options are available for the report:

Company information

• Detailed analysis and profiling of other market players (up to five).
Read the full report:

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