“Bad TV shows responsible for the popularity of digital content”



New Delhi [India], Nov. 1 (ANI / Mediawire): At Times Litfest, one of the country’s leading literature festivals partnered up with writer, actor and director Brookfield Properties – Anant Mahadevan shared some of his firsthand experiences with filmmakers who were the founding fathers of soap operas in his memoir – “Once Upon a Prime Time” When legendary director and producer BR Chopra, chose famous Urdu poet, Rahi Masoom Raza to write the Mahabharat screenplay for Doordarshan, it didn’t go well with the senior officials there.

“Many found it offensive that a non-Hindu with limited knowledge of a major Sanskrit epic from ancient India like the Mahabharata would write his screenplay. But Chopra was adamant that he only had Raza Sahab as a screenwriter if the show was supposed to He also asked senior management to do the storytelling for the series, “renowned screenwriter and actor Anant Mahadevan said during the reading session for his book” Once Upon a Time in Prime Time ” .

Mahadevan mentioned that Chopra even assured that he would delete the series if the officials didn’t like the storytelling. “All of the officials were amazed at the finesse Raza Sahab brought to the epic story. He recounted nearly four episodes of the series to a mesmerized audience. It was unanimously approved and the rest like you. say so, is history, “he said.

The book reading session was part of The Times Litfest which over the past few years has become a platform for the exchange of views on literature and books attracting authors, filmmakers, theater artists and thinkers leading the country and the world.

This year, The Times Litfest teamed up with In ‘Once Upon A Prime Time’, Mahadevan wrote down her memories and experiences of her trip to Indian television over the past four decades.

“I thought earlier about doing an autobiography on my trip, then I thought it would be extremely unfair because my trip coincided with that of Indian TV,” he said.

Speaking of the Indian TV trip, Mahadevan said that in 1983 two important events took place. “There were Asian Games in New Delhi and in the same year with the introduction of color television, the government decided to market the television content to foreigners,” Mahadevan explained.

He informed that until this year the content was moderated by people who worked in Doordarshan. “So the filmmakers entered an area that was foreign to them in terms of grammar and format. We had legends like Hrishikesh Mukherjee, Sai Paranjpye, Basu Chatterjee, Kundan Shah, Ravi Chopra, Ramesh Sippy, Aziz Mirza, Gulzar and Govind Nihalani who decided to experiment in a format that was not their field, ”he said.

Mahadevan explained that the content on Indian television has deteriorated over the years. “You can’t blame the show makers either. In the age of daily shows, the quality of content is bound to take a hit. Today we have the worst kind of soap operas on TV,” a- he stressed.

However, he revealed that this is mainly the reason why digital platforms are becoming so popular now. “Viewers have the option of rejecting content they don’t like and turning to those with good content. We go back to the 13-episode seasons in digital format that started a long time ago. 1983,” did he declare.

Mahadevan also said it is a misconception that people have started liking content that is abusive or of a violent nature. “People always reject such violent content.

During the lockdown, with no new content being generated, the channels resorted to classics like Ramayana and Mahabharata which had a huge TRP most of which were from the younger generation, ”he informed .

He added that his book does not have a specific format but is written in a way that touches on the special moments of several award-winning celebrities. “I believe this is an Indian TV trip and it may be the first story written on Indian TV,” Mahadevan explained.

Parul Thakur, Senior Vice President, “Our partnership with Times Litfest is redefining how people and places can come together to support wellness, arts, culture and diversity, enabling our tenants to grow without effort beyond the traditional office layout, ”she said.

The event was hosted at ANI will not be responsible for the content of this article in any way. (ANI / Mediawire)


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